24 ISSUE 50 I n what seems like the blink of an eye, we have published 50 issues. The seed was planted at Pinehurst, at the ASGCA Annual Meeting. Not the inaugural 1947 gathering hosted by ASGCA founding father Donald Ross (although without that, there would be no By Design ), but the 2006 meeting, which was the 60th for the Society. I had just launched Golf Course Architecture magazine, and was invited to attend, along with our editor Adam Lawrence. That 2006 meeting was Chad Ritterbusch’s second as ASGCA Executive Director, and he felt that it would be an excellent opportunity for us to meet members and spend time to learn more about their projects and philosophies. A couple of years later, when the members gathered at St Andrews, the idea for an ASGCA publication was fully formed and by the 2009 meeting in Seattle, we were ready to launch our first issue. While there has been much transformation in golf (not least at Pinehurst itself) between then and now, our cover topic for that first issue – ‘growing the game’ – remains at least as important now. One of the most notable trends in golf over the intervening years has been the rise of alternative facilities, like the 789-yard Cradle course at Pinehurst, that are great fun for established golfers but also a suitable introduction for those who are new to the sport. Accessible and high- quality ‘taster’ experiences are key to driving growth in golf participation. Our cover topic for this 50th issue explores how clubs are working with Toby Ingleton takes a moment to reflect on the first 50 issues of By Design . A half century Toby Ingleton Toby Ingleton is the editor of By Design magazine. He is also the founder and publisher of Golf Course Architecture , the global journal of golf design and development. Read more at golfcoursearchitecture.net.