Cruise and Ferry Review - Summer/Spring 2020

2 5 MSC Cruises predicts that virtual and augmented reality technology will lead to cruise lines developing hyper-personalised entertainment experiences over the next decade. In The Future of the Guest Experience report, MSC Cruises suggested that this technology will make it possible for entertainment content to change according to cues in a guest’s environment and behaviour. Passengers will also increasingly embrace performances that allow them to become active participants, as they come to value face-to-face contact in a predominantly digital world. Hyper-personalising entertainment with trampoline firm Sky Zone. Alternatively, the line’s Playlist Productions offer technology-driven experiences that use LED screens and special effects to accompany music, with two new shows for Carnival Panorama. Looking ahead, Virgin Voyages’ Scarlet Lady is set to reflect the brand’s musical origins when she starts service in April. Among her entertainment options will be a karaoke studio, record players in each ‘Rockstar’ suite and playlists created by musician Mark Ronson broadcasting across the ship. CFR also got a sneak peek at the redesigned theatre onboard Celebrity Apex ahead of her delivery on 30 March. The new ship will debut three shows, titled Rockumentary, Tree of Life and Crystallize, which will include the use of a 23-foot-tall 4K LED screen and 20-foot-tall ‘Tree of Life’ that holds over 3,000 LED leaves. CFR