Cruise and Ferry Interiors 2019

1 6 CFI CURATED C reated as an ambassador for Italy, Costa Cruises’ new Costa Smeralda will combine everything that makes the country beloved worldwide, such as art, cinema, fashion, furniture, gastronomy, music, transportation and more. It’s a vision crafted by master storyteller Adam D. Tihany, who served as creative director for the project. “Briefed to create ‘Italy’s Finest’, I presented Costa’s four Italian and four German executives with a ‘love story’ to Italy. When I finished, all the Italians were in tears because they’d forgotten how beautiful their country and culture is,” said Tihany. “At that moment, I understood that Italians see their country very differently to foreigners and, because Costa’s passenger source market is 50% of each, Costa Smeralda had to depict both Italy and Italia.” To bring the Italy/Italia dichotomy to life, Tihany hired a mix of Italian, American and German designers, outfitters and fabric, furniture, lighting and other manufacturers. “The teams’ differing interpretations of ‘Italy’s Finest’ will give guests a psychologically and physically compelling story that feels real,” said Tihany. “I’ve paid my own tribute by creating CoDe, the first design museum at sea.” Tihany is creating similarly compelling stories in his role as creative director for Cunard’s new ship, which will celebrate the brand’s British heritage with “a whisper, not a shout” and debut in 2022. As lead designer for Seabourn, Breakfast at Tihany’s Keynote Jon Ingleton caught up with iconic hospitality designer Adam D. Tihany over breakfast to hear about his design philosophy and latest projects Photo: Tihany Design Left: Adam Tihany and Jon Ingleton catch up over breakfast. Right: The Atrium onboard Seabourn Venture

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