Cruise and Ferry Interiors 2019

8 0 DES IGN PERSPECTI VE European elegance Good designs should do more than provide aesthetic appeal; they must also support efficient hotel operations M SC Cruises’ ships are known for their beautiful design and European elegance. When guests first enter the ship upon boarding, they are greeted with gorgeous colours, textures and venue spaces with unique touches such as our signature Swarovski staircases – the glitter and shine all around offers our guests great photo opportunities. Great design in hospitality is meant to draw the guests into the space and create a visual narrative that they can remember long after leaving the ship. Having said that, one of the most important aspects of the design of a cruise ship is in the staterooms. Besides the look and feel, the most important elements are comfort and practicality. Spacious staterooms, comfortable bedding, quality linen, lighting, accessibility and storage are just a few of many features that guests will be looking at and experiencing. Beautiful public spaces receive that initial ‘wow factor’; however, a stateroom that is built with guest needs in mind, combined with amazing service, is what can make all the difference in the end. Good design makes a significant difference in terms of hotel operations and can mean more efficient use of crew and ultimately, lead to savings to MSC Cruises’ bottom line. For instance, good design includes using the right materials in the building process so that less cleaning and maintenance is required and therefore, staff can spend more time enhancing the guest experience. Good design is also critical to back-of-house – the space allotted to support all front-of-house guest operations and services. Equipment, well-designed logistical routes and dozens of other operational needs must be considered to ensure the most efficient possible service to the guests and staff. The best designs follow the Six Sigma principles: focus on customer requirements; use extensive measurement and statistical analysis to understand how work gets done and to identify the root cause of problems (variations); and be proactive in eliminating variation and continually improve the process. When I was working with Holland America Line, I was involved in the catering and initial conceptual design of Koningsdam together with master Mark Zeller: MSC Cruises MSC Meraviglia’s distinctive atrium and Swarovski staircases were designed to impress guests and offer the ideal backdrop for their photos

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