Ferry Business - Autumn/Winter 2019

Ferry Business International Cruise & Ferry Review 85 ROUNDTABLE n the Spring/Summer 2019 issue of ICFR , we focused on how ferry operators are creating a sustainable future. It was evident that many leaders in the industry have already embarked on innovative projects that are not only delivering positive environmental results, but have also caught the imagination of customers and the media. Here, three ferry executives share how they are rising to the innovation challenge, explaining how investments in research and development, business transformation and technological advancements are generating impressive operational efficiencies and improving the overall customer experience. This roundtable also provides a valuable introduction to the theme for this year’s Interferry Conference, which will be held in London this October. I’m very much looking forward to discussing the topic with more industry colleagues and friends then. What is your corporate approach to researching, reviewing and implementing new technologies for improving operational performance or the passenger experience? Jamie Marshall, vice president of business development and innovation at BC Ferries : We have a small business development team that assesses around 100 opportunities for implementing new technologies and systems every year. The team uses a quantitative and qualitative decision criteria matrix to determine which opportunities merit further investigation and/or implementation. Paavo Nõgene, CEO of Tallink Grupp: As the leading provider of high-quality mini-cruise and passenger ferry services in the Baltic Sea region, innovation has always been important to us. We’ve invested a great deal into developing innovative technologies for our ships and we keep an eye out for the latest technological advancements to stay ahead of our competition. We’re also very open to partnering with universities, IT start-ups and other maritime companies to develop solutions that will improve our energy efficiency, further reduce our emissions and enhance the overall passenger experience. We’ve successfully participated in several European Union-funded projects to improve the overall ferry industry, but we’ve also made great advances ourselves. ICFR ’s expert ferry advisor Simon Johnson asks three ferry executives to discuss the greatest opportunities and challenges facing the global ferry sector Rising to innovation challenge the Simon Johnson, director of Shipshape Consulting Jamie Marshall, vice president of business development and innovation at BC Ferries Paavo Nõgene, CEO of Tallink Grupp Adolfo Utor, chairman of Baleària

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