JCB 39 The opening hole of the new course at JCB Golf & Country Club, designed by Robin Hiseman of European Golf Design, requires a water carry on both the drive and approach shot I go through this process description to emphasise the complexity of the build. But let‘s now go back to the beginning, to understand why the course came into existence. JCB chairman Lord Bamford came up with the original idea of converting the land around the ruins of Woodseat Hall into a golf course. Not himself a golfer, he realised that having such a facility on hand could be very valuable when important customers and prospects visit JCB, as they do a lot. Also, as with rival John Deere’s PGA Tour event at the TPC Deere Run near its own headquarters in Moline, Illinois, it would be a perfect venue for a professional tournament that would spread the JCB name further. So Hiseman knew from the start he was building a course with two goals – firstly, to entertain visitors to JCB headquarters, and secondly, as a likely tournament venue for the top professionals. It will be played by visitors to the Rocester site, such as dealers, suppliers and major customers, and will, in a year or so, also provide close to 70 bedrooms in a range of lodges. JCB staff can play the course at weekends, at a subsidised rate, and can also bring guests. Public access is not, at the moment, expected to be allowed.