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Ports & Destinations

International Cruise & Ferry Review

162

CARIBBEAN

A quantum

leap forward

Since its 2010/2011 season when only 63 port

calls and 40,341 cruise passengers were

recorded, Martinique has continued to build

on its impressive recovery

he Martinique Tourism Authority

is projecting another strong

cruise season in 2015-2016, with

380,000 cruise passengers and

213 scheduled port calls.

Furthermore, a record 22 ships are slated

to make their first ever port calls to the Isle

of Flowers between 26 October, 2015 and

31 August, 2016. These 22 ships represent

some of the biggest names in the cruise

industry, including Carnival, Costa, Royal

Caribbean, Celebrity, Holland America

Line, MSC, Disney, Norwegian, AIDA,

Regent Seven Seas Cruises, Silversea,

Seabourn and ResidenSea.

Being one of the fastest-growing cruise

destinations in the world, Martinique

has experienced an approximately 800%

increase in its cruise passenger arrivals since

the 2010/2011season.

These spectacular results have been

achieved thanks to several factors, not

least because of the dynamic actions taken

by the Martinique Tourism Authority

to revitalise the cruise sector within the

framework of a new tourism recovery plan

launched by the Martinique Regional

Council on July 12, 2011. By increasing its

budget and investment in marketing and

communication, the Martinique Tourism

Authority has been able to successfully

step up its lobbying and networking with

the various prestigious cruise lines in the

region. Investing in the valuable help of a

cruise consultant since November 2011 has

assisted further.

What’s more, the authority has become

actively involved with the Florida-

Caribbean Cruise Association (FCCA) –

becoming a Platinum Member. The recent

visit of prominent FCCA representatives

in Martinique reasserted the partnership

between the Martinique Tourism Authority

and the FCCA, while helping educate the

local community on the economic value of

the cruise industry to Martinique.

The authority has also forged closer

partnerships and strong support from

all Martinique stakeholders who have

regularly and actively participated in the

workshops of the local Cruise Commission

over the past three years. A strong

commitment from the Port Authority to

develop an infrastructure to meet the needs

of the cruise lines and their guests has

resulted in Martinique being able to now

accommodate the largest cruise vessels in

the world at its docks.

A willingness from local ground

tour operators to improve the delivery

Steps are being taken to make Martinique more attractive to guests

Image: Gérard Germain

Image: D. Giral