International Cruise and Ferry Review - Autumn/Winter 2019

Onboard Experience International Cruise & Ferry Review 144 CSIE HIGHLIGHTS stroke of genius led the team at Elite Exhibitions to organise the world’s first conference and exhibition focusing exclusively on interior design, architecture and outfitting in the cruise sector – the industry certainly needed it. While I would have happily run around Cruise Ship Interiors Expo for a week or more, event organisers are always wary of finding themselves in a last afternoon ghost town, so it was held over an action-packed two days. The calibre of speakers and the variety in the feature- rich conference programme ensured that every session was full, while concurrent sessions meant that time was a previous commodity. However, everyone was in good spirits throughout the eventful expo and the design community is already looking forward to the next event in Barcelona, Spain on 4-5 December 2019. The conference The cruise industry has a tradition of opening conferences with a leaders’ debate and CSIE successfully adopted this custom. A compelling panel line-up ensured a full house and, while it was more conversation than debate, it was candid, informative and occasionally amusing. Industry growth dominated the discussion. Panellists remarked on the bullish order book which, according to Carnival Cruise Line’s senior director of interior design and architecture Petu Kummala, totals US$68 billion. “A total of 21 new players are coming into the industry,” said Stephen Fryers, owner of STF Project Management. Colin Gant, vice president of vessel refurbishment at Norwegian Cruise Line Holdings, was quick to point out the knock-on benefit of a big order book, saying: “From a refurbishment perspective, it’s very exciting. When you have a new ship, you set a new standard for your brand.” For Princess Cruises’ interior design director George Scammel, the appearance of a lot of new vendors is an exciting side-benefit of growth. “We need [their] innovation, pushing the envelope,” he explained, noting that such additional vendors joining the market will help to overcome issues associated with the shortage of some materials from traditional suppliers. Picking up on the innovation theme, MSC Cruises’ vice president of newbuild and refurbishment Trevor Young closed the discussion with a motivating challenge, saying: “If you’re doing something different, we all want to talk to you. Wow us!” Every subsequent conference session boasted a formidable line-up of speakers and the format was generally conversational, rather than scripted presentations. This approach led to less formal, but markedly more interesting, content. This was particularly apparent in the design trends and design process sessions. For many industry veterans, the conference highlight was the ‘Design Legends’ session, starring Vittorio Garroni of Garroni Design, Bjorn Storbraaten of YSA Design, and Giacomo Mortola of GEM. SMC Design’s Andy Yuill hosted the session and clearly enjoyed the opportunity to quiz the illustrious panel. The exhibition Interior design firms were very visible across the exhibition floor, with the big guns like De Jorio Design International, Tillberg Design of Sweden and SMC Design enjoying a busy time befitting The inaugural Cruise Ship Interiors Expo has enjoyed unanimous acclaim from delegates and exhibitors since doors opened in June 2019. Jon Ingleton shares some of his highlights from the show dreams Designing

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