International Cruise and Ferry - Spring/Summer 2019

International Cruise & Ferry Review Cruise Business 50 What is your brand currently doing, or planning to do, to protect the environment and improve sustainability? Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises: Sustainability is embedded throughout everything we do, from our Save the Waves programme (now over 25 years strong), to our 2020 targets, which will reduce our environmental footprint in three key areas: emissions reduction, sustainable sourcing and destination stewardship. Designing for the future is also part of the fabric of our company. This includes new hull designs, LNG-fuelled ships and innovative technologies such as air lubrication systems all aimed at energy reductions. We also expanded our waste reduction programme to proactively reduce single-use plastic. Rudi Schreiner, president and co-owner of AmaWaterways: Protecting the rivers we sail on is a top priority and we have demonstrated this commitment to preservation through thoughtful design of our ships. A specific example is with AmaMagna, which operates on a 10-engine system that allows for less fuel usage and reduced noise levels. We are hopeful it can reduce fuel consumption by 20-25%. AmaMagna also will have a new freshwater storage system to reduce chemical usage and additional environmentally conscious elements onboard including LED lights, special insulated windows that reduce energy needs for heating and cooling, power locks to plug into a port’s power supply instead of running generators and a solar heating system. We’ve also replaced plastic straws with paper ones fleetwide. Jennifer Tombaugh, president of Tauck: This is a key issue for our industry, and we have put even sharper focus on this at Tauck. We’re committed to minimising our impact, and we’ve recently installed environmentally friendly, shower-mounted dispensers for shampoo, conditioner and bath gel on our riverboats that will eliminate the use of hundreds of thousands of small plastic bottles in the coming years. We’re also saving over 172,000 disposable plastic bottles annually by providing each guest with an insulated, reusable water bottle to bring on excursions. Our riverboat partner, Scylla, is also experimenting with cleaner-burning gas-to-liquid fuel options. We’ve historically considered sustainability to extend beyond environmental concerns to also include ensuring the sustainability of the places we visit. The focus of our corporate giving and volunteer work through Tauck Impact is destination preservation on both our land and cruise itineraries. What are your priorities when it comes to keeping the fleet fresh? Lutoff-Perlo: We’ve just launched Celebrity Edge, our first new ship class in 10 years, and we’re building the second in the Edge class, Celebrity Apex. We have also committed US$530 million to our ‘Celebrity Revolution’ where we are reimagining and revitalising the entire fleet – from the accommodations Jodi Ornstein asks cruise line executives to share their strategies on everything from sustainability and fleet enhancements, to itinerary planning and guest expectations EXECUTIVE ROUNDTABLE Beyond the boardroom Lisa Lutoff-Perlo President and CEO of Celebrity Cruises Rudi Schreiner President and co-owner of AmaWaterways Jennifer Tombaugh President of Tauck