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14

www. o nw i n d ow s . c om

MAR K E TWATCH

Commercial airline deploys

Surface Pro 3

Dynamics CRM 2015 bridges gap

between sales and marketing

Austrian Airlines has selected

Microsoft Surface Pro 3 tablets to

eliminate paper-based processes

and improve pilot efficiency, both

in the cockpit and on the ground.

The airline has replaced heavy

laptops with around 950 Surface

Pro 3 devices running Windows

8.1 as part of the electronic

flight bags issued to each pilot.

Following approval from the

Austrian Civil Aviation Authority,

the airline also plans to equip its

80 aircraft with the devices and

accompanying wall mounts. These

mounts connect with onboard

power and data systems, for a

three-month EFB-operation with

paper backup.

Key features in the latest version

of Microsoft Dynamics CRM

include Microsoft Dynamics

Marketing, which introduces a

Sales Collaboration Panel allowing

sellers to provide input into

campaigns and targeting, plus a

new interactive marketing calendar

and integrated Lync webinars. The

solution also features a graphical

marketing workflow, and the ability

to recommend, up-sell and cross-sell

across product families.

Designed to break down the

silos between sales and marketing

teams to deliver personalised

customer experiences, Microsoft

Dynamics CRM 2015 is now

available online and on premise in

130 global markets.

ACQUISITIONS AND PARTNERSHIPS

Dropbox and Office unite

All Microsoft Office users with Dropbox

accounts can now leverage Office apps to

edit, sync, manage and share files directly

from their Dropbox andMicrosoft Office

accounts. The sharing capabilities will be

included in the Dropbox and Office apps on

mobile devices, and will be available on both

the Dropbox website and Office Online in

2015. The Dropbox app will also be available

onWindows Phone and tablets.

Acompli to boost e-mail productivity

Microsoft has acquired Acompli, a

provider of mobile e-mail apps for

iOS and Android, to expedite its

efforts to deliver the full Office suite

and cross-platform apps to mobile

devices running on various operating

systems. The apps centralise e-mail

management, enabling users to

find important messages, schedule

meetings, and work with attachments.

Bringing machine learning

to cyber security

Microsoft has acquired security solutions

developer Aorato to provide customers

with better protection against cyber

threats, data theft and fraud. Available as

enterprise services in hybrid on-premise

and cloud environments, Aorato’s solutions

use machine-learning capabilities to detect

suspicious activity in a company’s Windows

Server Active Directory

MICROSOFT SURFACE