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www. o nw i n d ow s . c om

Cloud first, mobile first

Microsoft’s cloud-first, mobile-first technology developments are driving

change in the retail and hospitality industries, helping companies better

serve customers and be more productive

Microsoft is making bold changes to help it build

productivity experiences and platforms for the

mobile-first, cloud-first world, according to the

company’s CEO Satya Nadella.

Speaking to attendees at the company’s annual

Worldwide Partner Conference in July 2014,

Nadella explained that Microsoft’s goal is to be “the

company and the ecosystem that is going to reinvent

productivity for this new generation.”

“We’re going to get very focused on building

on digital work and life experiences, this next

generation of productivity broadly defined,” he said.

“We will build platforms in the cloud for it, we’ll

build platforms on the devices for it. We will make

sure our experiences are pervasive and ubiquitous.”

To achieve this, Nadella’s message is clear:

Microsoft will now focus on being a platform and

productivity company, and it will make its products

widely available to users across multiple platforms

and operating systems.

“Mobility for us goes beyond just devices and

while we’re certainly focused on building great

phones and tablets, we think of mobility more

expansively,” said Nadella in the Microsoft Earnings

Release FY14 Q4 conference call. “We think of

the opportunity that comes from running our

productivity experiences – on Windows, iOS and

Android devices. Office 365 and Dynamics software-

as-a-service offerings are targeted here. We also see

great opportunity in simplifying and managing

the user experiences spanning multiple devices,

ecosystems with our identity management, device

management and data security.”

To achieve its aims, the company will continue

to evolve popular productivity products such as

Skype, OneDrive, OneNote, Outlook, Word, Excel,

PowerPoint, Bing and Dynamics, while the cloud

OS will remain at the centre of all of its product

offerings. The company will also continue to build

its own hardware, including its newly branded

Microsoft Lumia devices.

“In everything we do with our Windows OS

and first-party devices, we will light up our digital

work and life experiences,” said Nadella.“We are

approaching the Windows OS business with a bold,

challenger mindset and pushing both the product

and business model forward. We’re not in hardware

for hardware’s sake and the first-party device