portfolio will be aligned to our strategic direction as a
productivity and platform company.”
Microsoft’s developments have huge implications
for the retail and hospitality industries, and
will benefit businesses and customers alike.
“Connectivity and access to information benefits
everyone,” explained Brendan O’Meara, managing
director of worldwide retail at Microsoft, in an
interview with Speak. “Shoppers in particular are
thirsty for information that helps them make better,
more informed buying decisions that are not just
based on price, but on the entire value proposition.
Convenience is a big part of this – both in terms of
helping customers find what they are looking for,
when they want it and how they want it.”
From enhanced data visualisation applications
and rich mobile experiences to modern
productivity platforms, Microsoft and its partners
are providing the game-changing solutions needed
to capitalise on trends such as the internet of
things, big data and omni-channel.
The following pages provide an overview of
how Microsoft is delivering on its commitment
to innovate across each of its product groups and
how its developments are impacting retail and
hospitality companies worldwide.
Microsoft is aiming to be the company and ecosystem that ‘reinvents productivity for a new generation’