The Record - Issue 9: Summer 2018

For many commercial and public-sector organisations, traditional operational models still hold sway. But as digital innovation transforms the global economy, successful delivery of products and services will require a fundamental reorientation from ‘process first’ to ‘culture first’ BY M I CHE L E WI T THAU S Cultivating tomorrow’s enterprise COV E R S TOR Y T he shift to digital technologies holds the promise of enhanced dialogue and collab- oration with both partners and customers. However, as with all change, it is not without risk. Business decision makers need to be confi- dent that they have the tools to enable successful transition and are looking to thought leaders who can point the way. “Leaders need to understand how technology will impact their businesses, how to think about an always-on connection to all of their products, customers, assets and people – and how all of this will change their competitive landscape,” says Toni Townes-Whitley, Microsoft’s president 20 www. t e c h n o l o g y r e c o r d . c om