The Record Issue 10: Autumn 2018

104 www. t e c h n o l o g y r e c o r d . c om A s the world’s population is increasingly moving into cities, new travel services are in high demand. Sustainable mobility services are essential to the functioning of met- ropolitan areas. In addition to optimising route planning and all the new sharing, ride-hailing and renting services, flexible payment and ticketing options are needed. PayiQ’s mission is to develop cloud-based mul- timodal mobile ticketing and payment solutions for transport operators and event organisers. The company’s solutions provide end users with a way to travel door-to-door by giving them the freedom to combine various means of transport and ser- vices as one transaction using their mobile phones. PayiQ’s strengths among the various mobility-as- a-service (MaaS) solutions available are effective fraud prevention, versatile and dynamic ticketing options and limitless original equipment manufac- turer (OEM) possibilities for existing systems. At the crux of PayiQ’s solutions are sophisticated fraud prevention algorithms that detect potential risks in real-time, so they can be tracked and prevented. The company’s technology is built to be extremely flexible regarding use cases and payment options. New ticketing options are easy to create and PayiQ also provides combination tickets to different means of transport and even to events. One of the much-used features of PayiQ’s solu- tion is the possibility to top up and load travel cards, completely mobile. The company uses Microsoft Azure’s cloud services and it can be integrated to any existing service through its open interfaces, whether for providing ticketing ser- vices or payment options. PayiQ’s customers range from cities’ public transport departments, private transport and MaaS operators to event organisers and sports clubs. PayiQ is answering various needs by ena- bling the integration of payment facilities with all kinds of mobile services. As a versatile ticketing platform, PayiQ supports all common payment methods from operator billing and debit/credit cards to various online wallets. At the same time, the company is rapidly expanding internationally. A permanent presence has already been estab- lished in Sweden, Russia, Spain and Dubai. The Far East and Australia are in the pipeline. Cooperation and openness are essential for thriving in today’s market. PayiQ cooperates with large and small public and private operators and organisations, as well as with various banks and payment facilitators. PayiQ is also active in var- ious smart city collaborations and a member of Microsoft’s CityNext and co-sell programmes. Tuomo Parjanen is CEO at PayiQ How mobile is reshaping public transport Mobility-as-a-service has disrupted the transport industry, enabling innovative ways for the world’s population to travel TUOMO PAR J ANEN : PAY I Q V I EWPO I NT