The Record Issue 13: Summer 2019

14 www. t e c h n o l o g y r e c o r d . c om MAR K E TWATCH HowMicrosoft is inspiring innovation We caught up with some of the partners showcasing at this year’s Inspire event to find out what’s new and what to get excited about O rganisations around the world are riding the wave that is digital transformation, making use of technologies that a decade ago would have seemed totally alien. Microsoft HoloLens is finding use in manufacturing, architecture and design firms worldwide, while artificial intelligence has become a de facto standard in enterprise. As businesses try to navigate this ever- changing landscape, Microsoft is providing a helping hand with its partner conference, Inspire. As the largest Microsoft partner event of the year, Inspire brings together the ecosystem’s key players and experts, with over 40,000 attendees expected this year. Microsoft Inspire 2019 is running for four days for the first time (14-18 July), giving attendees an extra day to make the most of the networking opportunities and sessions to learn from Microsoft’s biggest names. The line-up includes keynotes from CEO Satya Nadella, president Brad Smith, executive vice president of Worldwide Commercial Business, Judson Althoff and corporate vice president for One Commercial Partner, Gavriella Schuster. Microsoft 2019 Partner of the Year Awards Automotive – Annata Education – Edsby Financial Services – PowerObjects, an HCL Technologies Company Government – Hitachi Solutions Health – Health Catalyst Manufacturing and Resources – PTC Media and Communications – Aprimo Microsoft CityNext – Bentley Systems Retail – Obase