The Record Issue 13: Summer 2019

64 www. t e c h n o l o g y r e c o r d . c om I NT E R V I EW W hen The Record spoke to Anders Løkke this time last year, it was clear that Pexip – the Norwegian firm specialis- ing in video collaboration technology – was on the up. But we didn’t quite realise that it was on the brink of a major transformation. “It’s been a tremendous year for us,” Løkke says. We kick-started 2019 by merging with Videxio, a provider of video conferencing as a service (VCaaS) solutions, before moving into new joint headquarters in Oslo, in April. Pexip now serves more than 300 partners globally, with users in 195 countries. It is led by the founding teams from both companies.” This all-new Pexip will benefit from a refreshed brand. “We wanted to create a new face for the firm,” Løkke explains. “A lot of custom- ers know Pexip and Videxio as separate entities, but we wanted to create one umbrella brand that reflects the combined offering.” The merger puts Pexip in a unique position to offer a prod- uct portfolio that will meet the needs of a broader range of users, while continuing to introduce inno- vative solutions to the market. “We’ve created a one-stop shop for both enterprises and smaller cus- tomers,” Løkke says. “For the first time, we can also provide our solutions as a service, which is a major coup for us. We can offer both VCaaS and gateway as a service, allowing Cisco users, for example, to quickly and easily bridge into Skype for Business or Teams meetings. We simply and easily enable companies of any size to use both new and existing video conferencing systems to join Microsoft Teams meetings.” With new people, new offices, new engineers and new initiatives, Pexip undoubtedly has a lot to offer – and Microsoft is taking note. “We’ve seen a lot of change in how we work with Microsoft,” Løkke explains. “We now provide our Cloud Video Interop (CVI) solution for Microsoft Teams as a globally available service. For a long time, we have provided Microsoft- certified CVI as a dedicated application, but with the new service we have extended our capabili- ties to an easy-to-consume cloud service.” The Pexip CVI service for Microsoft Teams enables third-party video conferencing sys- tems to join Microsoft Teams meetings with high-quality audio, video and content sharing capabilities, maintaining the Microsoft Teams workflow and experience. The service is based on Pexip’s Microsoft-certified Infinity platform that already is in use at several Fortune 100 com- panies worldwide. “Making these capabilities available as a cloud-native and globally available service simplifies deployment, scale and migration to Microsoft Teams from Skype for Business and ensures better use of customers’ existing video conferencing equipment,” Løkke says. It’s essential for enterprises that can easily integrate their existing video conferencing solutions with Microsoft Teams.” Over the last 12 months, video collaboration technology provider Pexip has transformed itself into a global enterprise, serving more than 300 partners and reaching 195 countries. Anders Løkke, the firm’s marketing manager, tells us about the rise to success An all-new Pexip BY L I ND S AY J AME S “Pexip now serves more than 300 partners globally, with users in 195 countries”