The Record Issue 13: Summer 2019

A rapidly evolving media and entertainment indus- try is discovering an ever-greater requirement to not only grow new audience numbers but also to find new ways of winning greater revenue from their existing customers – but how? New ways of monetising media, analysing audience data and enriching the customer experience is the name of the game, and Microsoft products such as Azure Media Services and Video Indexer are driving the conversation. Read more in the pages that follow. COMMUN I CAT I ONS AND MED I A