The Record Issue 13: Summer 2019

92 www. t e c h n o l o g y r e c o r d . c om F E ATUR E Today’s media and entertainment firms are recognising that, in order to meet the needs of today’s demanding consumers, they need to deliver a more personalised service. Artificial intelligence, delivered via the cloud, is proving to be key BY L I ND S AY J AME S Getting personal I magine no longer having to browse endless TV channels in a bid to find what you want to watch. How amazing would it be if your content provider knew you so well that it created dynamic TV channels especially for you, based on what it’s learnt from your tastes and preferences? Thanks to the rise of artificial intelligence (AI), this scenario is now entirely possible. In fact, Canadian firm Zone·tv launched its new zone·ify multichannel video service in June this year, giv- ing users access to thousands of hours of fresh, curated, personalised video entertainment. The 13-channel service is also available on mobile and is coming to connected TV devices and pay TV this summer. Zone·tv’s ambitious mission to take personal- isation in video content space to the next level is made possible thanks to the machine learn- ing power of Azure Media Services and Video Indexer. “We’re using Azure Media Services in a number of ways. I think probably the best one to focus on is Video Indexer. It really gives us that raw material, the enhanced metadata that can feed our AI algorithms and allows us to create the magic that we do, is just a great example of the partnership we have,” said Jeff Weber, zone·tv CEO in a press release. This is just one example of how the prolifera- tion of cloud services is bringing new AI oppor- tunities to media and entertainment firms across the globe. In its recent ‘Technology, Media & Telecommunications (TMT) Predictions’ paper, Deloitte predicts that the cloud will dramatically accelerate the adoption of AI, enabling enterprises of all sizes to experience its benefits. By 2020, the penetration rate of enterprise software with AI built in, and cloud-based AI development services, will reach an estimated 87% and 83% respectively. “So far, AI’s initial benefits have been predom- inantly accrued by tech giants with extensive financial resources, strong IT infrastructure and highly-specialised human capital,” said Paul Sallomi, vice chairman of Deloitte LLP and global TMT industry leader, in a press release. “However, the cloud will power increased efficiencies and better returns on investment, and we expect these benefits to rapidly extend beyond AI’s pioneers to the wider enterprise.”