The Record - Issue 15: Winter 2019

30 www. t e c h n o l o g y r e c o r d . c om “The opportunities shared by Microsoft and its partners have never been stronger than they are today” U sing the combined power of Microsoft Azure’s hyperscale capacity, global dis- tribution, and storage and networking capabilities, The Walt Disney Studios is unlock- ing new opportunities in the media and enter- tainment space. Working in partnership with Microsoft, the major US film studio is finding new ways to create, produce and distribute con- tent on a scale never seen before. It’s all part of the company’s plans to accelerate innovation around production and post-production processes and rethink the way their production teams work. “By moving many of our production workflows to the cloud, we’re optimistic that we can create content more quickly and efficiently around the world,” said Jamie Voris, chief technology officer of The Walt Disney Studios, in a Microsoft press release. “Through this innovation partnership with Microsoft, we’re able to streamline many of our processes so our talented filmmakers can focus on what they do best.” According to Gavriella Schuster, corporate vice president of Microsoft’s One Commercial Partner organisation, this is just one illustration of many that show how Microsoft is partnering with indus- try leaders to drive digital transformation and sup- port enterprise businesses to achieve and do more. “Our five-year innovation partnership with The WaltDisneyStudios is agreat exampleof howexcit- ing partner solutions are transforming enterprise operations,” Schuster said. “The partnership builds on our strategic cloud alliance with leading global media technology provider and partner Avid. It includes The Walt Disney Studios moving many production and post-production workflows to the cloud to drive content and creativity at scale. Working closely with Avid, we are helping Disney unlock new benefits and efficiencies for the media and entertainment industry by demonstrating that demanding, high-performance workflows can be deployed and operated securely in the cloud.” Research by IDC sheds light on the digital transformation opportunity for Microsoft and its network of partners. According to a recent report, more than half of the enterprise business it surveyed committed to implementing a digital strategy by 2020. The same report, The Digital Transformation Opportunity: Aligning business strategy to the digital transformation market oppor- tunity , found that by the end of 2019, companies will have spent an estimated US$1.7 trillion world- wide creating new business models, products, operational efficiencies and customer experiences. BY R E B E CCA L AMB E R T Microsoft is creating a new generation of software building blocks that support enterprise businesses to achieve and do more. Here we shed light on how these are being used to create innovative technology solutions that drive transformation across multiple industries The digital opportunity COV E R S TOR Y