Cruise and Ferry Review - Summer/Spring 2020

1 0 1 INTERV IEW Raising the bar Regent Seven Seas Cruises’ Jason Montague talks with Allan Jordan about the efforts to elevate his line’s luxury offerings as it launches its newest ship F ounded in 1990 as a partnership between Finnish entrepreneurs and a global marketing, travel and hospitality company, Regent Seven Seas Cruises has evolved into one of the leaders in luxury cruising. With the support of its parent company, Norwegian Cruise Line Holdings, Regent is looking to stay ahead of the growing competition in the luxury segment by debuting new initiatives and ships. “We’re passionate about exceeding our guests’ high expectations and elevating every aspect of their time with us,” explains Jason Montague, the brand’s president and CEO. Over the years, Regent developed many elements that are now core components in the luxury segment. Launched in 2001, its Seven Seas Mariner was the first all-suite ship to feature private balconies for each of its staterooms. Today, 98% of Regent’s suites offer a private balcony, with only the oldest ship, the 490-passenger Seven Seas Navigator, having a few window suites. In the early 2000s, Regent also pioneered more inclusive pricing where fares include shore excursions, wi-fi, beverages and an open bar, gratuities, pre-cruise hotel packages and roundtrip business-class airfare from North America. The brand was also among the first to offer butler service and a personal travel concierge programme to help guests customise their trips. “We continue to believe that luxury travel is ultimately defined by the details that create each moment,” says Montague. “A year ago, we debuted a new brand promise for our company called An Unrivaled Experience.” The goal is to build on Regent’s reputation for attentive and friendly service, dining choice and luxurious “Seven Seas Splendor is a milestone for both our cruise line and luxury travel” Seven Seas Splendor was built by Fincantieri and delivered at the start of February 2020 Photo: Fincantieri