Cruise and Ferry Review - Summer/Spring 2020
( A D V E R T I S E M E N T ) HEINEKEN 0.0 ® - a choice for all drinking occasions HEINEKEN ® CRUISE NEWS Designed for the limited space and consumption power challenges on cruise-ships, BLADE ® is a free standing, compact and versatile countertop draught beer system, delivering brewery quality draught beers and cider from the HEINEKEN portfolio. • First launched in 2018, this outstanding innovation is proven to drive incremental sales of draught beer. • Its eye-catching design with illuminated, transparent dome engages guests as their drink is poured at the perfect temperature of 2°c. • Easily changed PET kegs enable instant brand rotation from HEINEKEN ® portfolio brands: Blrra Morretti ® , Tiger ® and Heineken ® . • The simple plug and play installation requires minimal cleaning and maintenance. • Recyclable PET kegs (8 litres) guarantee freshness for 30 days from the opening of the stem. The smart air compression requires no CO2 or other additives. Available now on leading cruise-ships around the world. BLADE ® – A REVOLUTION IN DRAUGHT BEER... PERFECT FOR SMALL SPACES Tiger Beer ® Born in the melting-pot of Singapore in 1932. Raised on the streets, shared at the street food table, where we sit shoulder to shoulder with all walks of life. Tiger ® was brewed to bring people together. It’s the beer with bite. Breaking conventions and championing those who dare to pursue brave ideas to make positive impact. Today Tiger ® is the world’s fastest growing premium beer. Brewed in 16 countries and available in 50. This refreshing non-alcoholic lager is brewed with a unique recipe for a distinct balanced taste, enabling consumers to enjoy a Heineken ® beer at any time of day and perfect for the cruise market. The Heineken ® Master Brewers used their expertise to brew the best possible zero alcohol beer using purely natural ingredients. Heineken 0.0 ® is double brewed while the alcohol is removed and blended with natural flavours. The result is a 0.0% beer brewed for beer lovers, by beer lovers, and offers a perfectly balanced taste with refreshing fruity notes and soft malty body. Birra Moretti ® A long history of quality since 1859. Quality beer made in the traditional way. A special blend of high quality hops giving it a unique and perfectly balanced bitter taste. Bottom fermented with a golden colour. Today Birra Moretti ® is exported to over 40 countries around the world. The only Italian brand to be awarded gold and silver medals at the World Beer Cup 2006. 5 other medals at the Australian International Beer Awards. AWARD WINNING Niek Vonk Manager Global Duty Free & Travel Retail, HEINEKEN introduces the expanded portfolio; “We’re expanding our cruise portfolio with regional and global premium and craft beers tailored to a range of drinking occasions and consumer tastes. New brands such as Tiger ® and Birra Morretti ® bring excitement to the consumer, while the incredible innovation and taste from our flagship brand with Heineken 0.0 ® fills a strategic gap in the market where consumer demand for great-tasting, alcohol-free drinks is in strong growth.”
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