Cruise and Ferry Review - Summer/Spring 2020

2 0 5 Onda by Scarpetta on Norwegian Encore showcases Studio DADO’s ability to mix colours, textures, materials and more to create the perfect ambience LUCK Y MASCOT Inseparable from his owner Greg Walton, Enzo the Italian greyhound is a key member of the Studio DADO team. He’s considered the office ambassador and is popular with cruise line clients and the company’s social media fans alike. work, but it doesn’t feel like it because we find it so enjoyable. We firmly believe in the ‘three Cs’ as a fundamental working process: communication, cooperation and collaboration. We pride ourselves on always stepping out in front of any issues so we can resolve them quickly. I think our personalities at Studio DADO suit this approach – it’s not something we calculated, it’s just how we are. Our aim is to put our clients at ease so they know they can tell us candidly if they don’t like something we’ve produced. We won’t be bruised – we’ll listen, maybe share a laugh, start again and produce something better suited to their needs. Working process Around half of the processes will be the same for each project because there are some set ways for designing and building a ship. However, the other half of the processes depend on the client, the yard, other stakeholders and the way that the design team feel is best suited to achieving an optimum outcome. The process must be fluid and open to change because this is how to encourage the best collaboration with every project partner. Our philosophy is to question everything. We don’t take anything for granted, so even if we think we already have the right solution, we’ll question it to see if there’s a better option. It’s inherent in our process. We try to take in all the information available and synthesise it into the project to develop a narrative about that design, and then we make sure every design decision fits into that story. If it doesn’t, then it’s not the right design choice. Filtering through information in this way is a very important step and it’s why every space we design is totally different to the last and there’s no stereotypical DADO look. We don’t start drawing until we understand what our client’s guests want to take away from their vacation and what onboard amenities and experiences will make them come back.