Cruise and Ferry Review - Summer/Spring 2020

2 1 2 V IEWPOINT The music within photorealism Designers are increasingly using companies like DSE Visualisation to create realistic photographic renderings of spaces on passenger ships I t is quite interesting when you are a tool for some other creative process, such as the design of unbuilt architecture on passenger ships. Essentially our job is to understand our clients’ creative intentions – it’s like writing the lyrics for a composer through an appreciation of their music. We need to understand, enjoy and connect at the same level so that we can continue the designer’s creative direction and help them to deliver a chart hit. Sometimes it is quite easy, since humans generally prefer the same type of music but there are times when it is hard, because it’s not necessarily our type of music. In these instances, we do our best to sing along, to understand and live it. And by the end of the project we often find that we have a new favourite genre of music to enjoy. The magic of creating photorealistic images for designers is that we are always exploring something new with our clients, looking for new ideas and solutions, and finding ways to innovate with technology. We never know what will happen during the creative process when we start a new project, but it is always a lot of fun. Our energy and the variety in our work helps us to appreciate every new experience – that makes the creation of every photorealistic image very special for our studio. Formally, the rendering process goes through several phases starting with sketches, mood boards, reference pictures and verbal or written input from our clients. Our first output is a clay model depicted as a white representation of the space that we are going to bring to life. In the materialisation phase we add materials on floors and walls and introduce furniture, lighting and accessories as required. Finally, we move into post- production phase where we add the final flourishes for a photorealistic rendering. Somehow it feels like we are making music when we create renderings of unbuilt architecture. CFR Zlata Eric is co-owner and marketing director of DSE Visualisation Zlata Eric: DSE Visualisation DSE Visualisation used designers’ briefs to create a white model before adding specific details to produce a photorealistic rendering of the Salt Grill restaurant on P&O Cruises’ Pacific Adventure