Cruise and Ferry Review - Summer/Spring 2020

2 1 3 The science centre onboard Roald Amundsen has been designed with sustainability in mind INTERV IEW Sustainable by design In the fast-moving world of design, there’s one constant for Tillberg Design of Sweden: a focus on sustainability. Fredrik Johansson tells Lindsay James more S ustainability is one of the most pressing issues facing cruise lines today, and this will only accelerate in the years to come. For design firms like Tillberg Design of Sweden (TDoS), this new focus has a huge impact. “We’re witnessing a much deeper focus on sustainability than ever before – it permeates all aspect of our daily design work,” explains owner Fredrik Johansson. “It’s become critical to consider green credentials in everything we do, from overall master planning and programming down to material selection and detailing.” This is evident in TDoS’s most recent work. Both Roald Amundsen, Hurtigruten’s new hybrid-powered expedition ship, and the company’s own concept design, Aegir, have been designed to trigger a sustainability shift in the industry. This pioneering spirit comes from a huge investment in R&D. “We spend a lot of time seeing new places and visiting design exhibitions,” explains Johansson. “We have established our own dedicated and very dynamic Innovation Studio, developing new concepts and solutions in all kinds of areas. We also let our younger crew have a voice in our daily design process. It’s not only very inspiring, but also the best antidote to becoming antiquated in the fast-moving world of design.” This has exciting implications for the future. “New players are steadily entering our industry, with an amazing spectrum of visionary ideas and concepts. I can’t disclose any one of them now, but what I can say is that their fresh take on things will make our whole industry even better.” CFR “We’re witnessing a much deeper focus on sustainability than ever before”