The Road to the SDGs

PURPOSE X IsDB’s strategic and tactical communication activities are part of its overall communication strategy, which has been adapted in recent months to meet the needs arising from the COVID-19 pandemic. X As part of its communication strategy, IsDB has launched a Capacity Building and Awareness Programme to raise the profile and acceptance of Islamic finance around the world. Through the programme, IsDB is ensuring that the potential of Islamic finance to contribute to development objectives is fully recognised. To this end, IsDB partners with other international organisations and MDBs such as the World Bank, Asian Development Bank, United Nations Development Programme, International Monetary Fund, OIC and many others. X The programme targets relevant organisations in various MCs and non- MCs. These include ministries, central banks, capital market authorities, insurance agencies and market players, as well as financial, non-financial and academic institutions. X Since the launch of the new IsDB business model and the P5P, IsDB has also prioritised positioning IsDB President as a thought leader in Islamic finance. METHOD X By organising and participating in workshops, seminars, conferences and other events, IsDB is ensuring that as many people as possible have the opportunity to hear from experts on Islamic finance and to discuss the opportunities it offers. X For the events organised under the Capacity Building and Awareness Programme, the nature of the support may comprise financial sponsorship, in-kind support or sponsoring the participation of an expert from an external organisation. X With the onset of the COVID-19 pandemic in 2020 and as the world navigated the direct impact on industries and economies, IsDB undertook a variety of activities to communicate the support it was providing for its MCs during the crisis. These included: – Working to amplify IsDB’s commitments on a global level – Raising the profile of IsDB’s COVID-19 crisis communication response across all owned channels including website, social media and internal communications channels I sDB is investing in developing its communication across a wide range of media and events to raise awareness of its products and initiatives within the Islamic finance sector Islamic Finance Capacity Building and Awareness Programme With the onset of the COVID-19 pandemic in 2020, IsDB’s communication activities helped to demonstrate its leadership and the role of Islamic finance in supporting MCs during the crisis [ 104 ] SDGs