7
        
        
          DIGEST
        
        
          The number of golfers in China has grown by 16 percent
        
        
          between 2011 and 2012, according to a new report
        
        
          published by the National Golf Foundation.
        
        
          The
        
        
          
            China Golf Industry Report 2012
          
        
        
          highlights robust
        
        
          growth in the Chinese golf market, stating that the number
        
        
          of rounds played in 2012 increased by 8 percent to 11.5
        
        
          million. Around 38 percent of China’s total number of
        
        
          golfers are now classified as core golfers (those playing at
        
        
          least eight rounds per year).
        
        
          The report also confirms that more opportunities for growth
        
        
          exist in the market, highlighting that the Circum-Bohai-Sea
        
        
          Region has great potential for golf tourism development.
        
        
          
            Visit 
          
        
        
        
          
             to order the full report.
          
        
        
          
            Chinese market up by 16 percent
          
        
        
          
            Golf is great for the body and mind
          
        
        
          Participation in China
        
        
          PHIT America, a campaign dedicated to
        
        
          increasing physical activity and fitness
        
        
          in the US, has said that golf doesn’t get
        
        
          enough credit for how great a fitness
        
        
          activity it is.
        
        
          “When we dug into the research, it was
        
        
          amazing how good golf is for fitness. Not only
        
        
          for the body, but for your overall health,” said
        
        
          PHIT America founder Jim Baugh.
        
        
          According to Steve Mona, CEO of the
        
        
          World Golf Foundation, “the average golfer
        
        
          will walk five miles, or walk one mile if they
        
        
          ride in a cart,” during a game of golf. “Also,
        
        
          during an 18-hole round, a cart-rider will
        
        
          burn 1,300 calories, while a walker will
        
        
          burn as many as 2,000 calories,” he added.
        
        
          “That is the equivalent of jogging on a
        
        
          treadmill for two hours and 10 minutes.”
        
        
          PHIT America also reported the positive
        
        
          effect golf has on a person’s mental fitness,
        
        
          including helping to sharpen focus, and
        
        
          develop cognitive skills and strategic thinking.
        
        
          “The next time you are calculating changes
        
        
          in elevation, wind speed and direction,
        
        
          altitude, moisture on the ground and in the
        
        
          air, distance to the target, and swing plane,
        
        
          remember one more swing thought: your
        
        
          brain is getting a great workout!” said PHIT.
        
        
          
            Toro turns
          
        
        
          
            100 in 2014
          
        
        
          As Toro
        
        
          gears up to
        
        
          celebrate
        
        
          its 100th
        
        
          anniversary
        
        
          next year, the company
        
        
          has said that it will stand
        
        
          by the principles that have
        
        
          guided it from the very
        
        
          beginning–a commitment
        
        
          to innovation and building
        
        
          lasting relationships. Since it
        
        
          built the mechanized mowing
        
        
          machine in 1919 to replace
        
        
          horse-drawn equipment
        
        
          typically used by golf courses
        
        
          at the time, the company has
        
        
          remained at the forefront of
        
        
          technological innovation.
        
        
          Michael J. Hoffman, Toro’s
        
        
          chairman and CEO, said
        
        
          that the company will build
        
        
          on its strong foundation as it
        
        
          heads into its next century.
        
        
          
            R&A rule reaches
          
        
        
          
            amateurs
          
        
        
          From January 2014, the
        
        
          R&A condition that requires
        
        
          all clubs, except drivers and
        
        
          putters, used in professional
        
        
          championship events to
        
        
          conform to the 2010
        
        
          groove and punch mark
        
        
          specifications will also apply
        
        
          to R&A amateur events. The
        
        
          full details of this condition
        
        
          can be found in Decision
        
        
          4-1/1 of Decisions on the
        
        
          Rules of Golf.
        
        
          
            Profile completes
          
        
        
          
            processing upgrades
          
        
        
          Profile Products has
        
        
          completed a year-long
        
        
          upgrade to processing
        
        
          equipment at its
        
        
          manufacturing facility in
        
        
          Blue Mountain, Miss. This
        
        
          will allow the company
        
        
          to expand its production
        
        
          capacity and ensure
        
        
          flexibility in its product mix.
        
        
          Health benefits
        
        
          New project for
        
        
          Carrick Design
        
        
          Canadian architecture firm
        
        
          Carrick Design has been
        
        
          commissioned to design a
        
        
          new course in China.
        
        
          Located on the Dalian
        
        
          Peninsula and overlooking the
        
        
          Yellow Sea, the site features
        
        
          some spectacular coastline,
        
        
          according to ASGCA Past
        
        
          President Doug Carrick.
        
        
          “The golf course layout is
        
        
          designed as a traditional
        
        
          links,” said Carrick. “Golf
        
        
          holes constantly change
        
        
          in their direction of play to
        
        
          present the golfer with a
        
        
          variety of wind conditions on
        
        
          the exposed site.”
        
        
          The project will also include
        
        
          a small residential component.
        
        
          GOLF GROWTH IN CHINA
        
        
          ROUNDS
        
        
          PLAYED UP
        
        
          8%
        
        
          IN 2012
        
        
          NUMBER OF
        
        
          GOLFERS UP
        
        
          16%
        
        
          IN 2012
        
        
          OF CHINA’s
        
        
          GOLFERS,
        
        
          38%
        
        
          ARE CLASSED
        
        
          AS ‘CORE’
        
        
          (8+ ROUNDS
        
        
          PER YEAR)
        
        
          Source: NGF