By Design - Fall 2015

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electrical, plumbing, fire protection and
electronic systems.
Following the building evaluation, the
board and master planning team discuss
the merits of remodeling compared to
the costs for facility replacements.
3. Programming
The master planning team conducts
programming/interview sessions with
members and staff to learn about the
existing facilities, operations, future needs,
expectations and issues not routinely
discussed among members and staff.
4. Master Plan Solutions
The team designs and budgets
solutions to present to the board.
Issues to be addressed during the
master planning process include:
• Operational inefficiencies (cost of
operations).
• Member inconveniences (services
and amenities during and after
construction)
• Facility image to all audiences
• Future growth and shifting
demographics
• Building, planning and zoning
requirements
• Insurability issues
• Phasing options
A financing plan is then developed.
The most successful plans use future
initiation income and member turnover
as their cornerstone. The average
turnover rate for member-owned clubs
is five-to-seven percent per year.
5. Focus Groups/Member Meetings
Live presentations are the best way
to communicate and sell any idea,
and build positive momentum for the
project. The smaller the groups, the more
interaction and good input will result.
Display master plan graphics inside
the room and/or in the lobby. Include
an opening by the club president
or committee chairman, then a full
presentation (including the budget
and schedule), with ample time for a
question and answer session.
6. Information Booklet
Following the informational
meetings, the committee and
board should unanimously
approve revisions to the plan. Final
graphics should be presented in an
information brochure for members to
review, and accompanied by a proxy
for voting.
7. Presentation for the Vote!
WHO?
Finding the right master planning
team can be a relatively easy process.
Look for experienced teams in the
following ways:
1. Ask competing clubs who they used
and how successful they were with
their program. (The club’s manager
and leadership will know other
clubs, which have experienced a
major remodeling or master plan;
talk to those club managers and
members in leadership positions).
2. Have your president or general
manager contact the local and/or
national chapter of the Club Managers
Association of America (CMAA).
3. Visit the ASGCA website
( ), where members
are listed alphabetically and by
geography. ASGCA members
have the experience and problem-
solving skills to assist with golf
course questions.
4. Have director of golf and/or golf
professional contact other pros
who have had their facilities
remodeled.•
Brian Idle, President, Peacock+Lewis
Architects and Planners, LLC
Brian Idle is President of Peacock +
Lewis Architects and Planners, LLC,
an ASGCA Leadership Partner. Head-
quartered in North Palm Beach, Florida,
Peacock + Lewis can be contacted at
(561) 626-9704 or
Peacock + Lewis have worked
with numerous golf clubs on
their master plans, including
Muirfield Village in Ohio