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New Zealand has relatively few diseases or pests which

globally affect crops or stock, so it is very important that its

biosecurity measures are stepped up to maintain this posi-

tion. Family farmers individually have little ability to address

disease or pests coming across the country’s borders, but the

industry does have very good monitoring of stock move-

ments and traceability. The Government of New Zealand is

putting a lot of focus and resource into biosecurity to ensure

long-term protection of the farming sector.

Positive developments for family farmers

Primary industry organizations that support farming in New

Zealand are creating significant progress in value chain benefits

for the economy and sector. Because New Zealand is a very

small country in both land mass and population, there is only

a limited amount of food and fibre that can be produced and

sold into global markets. Therefore it is critical for New Zealand

that these products have significant value added to them rather

than competing in the commodity market in which its small

scale is disadvantaged. The philosophy is to niche-market the

highest quality products directly to affluent consumers in key

export markets with a very clear New Zealand brand, so as not

to confuse consumers or impede access to local producers. It is

especially important to note that New Zealand family farmers

are very supportive of local market access for local farmers and

support farmers’ rights for developing countries.

If New Zealand can produce high-quality food for 40 million

people, the maximum benefit is to be positioned at the very

top of the market. This can only be done if the country has

clear provenance, demonstrates commitment to food safety, is

environmentally sustainable and has high-quality and nutri-

ent-rich products.

Driven by the next generation of rural professionals, there

is a keen sense of taking this to the next level. Rather than

produce enough food for 40 million people, New Zealand

should target 10 per cent of the diet of 400 million people

and effectively become a global delicatessen rather than a

regional supermarket.

New Zealand is recognized as a world leader in farming and

is beginning to use its capability in production, use of technol-

ogy and sustainability to advise and support other countries in

their efforts to develop and improve efficiency and productiv-

ity. There are two world-class agriculture-based universities in

New Zealand which are gaining significant enrolments from

students across the world who are taking advantage of cost-

effective degrees and top facilities and learning opportunities.

New Zealand Young Farmers works with schools and the education

framework to increase awareness about farming

New Zealand Young Farmers is helping to produce the next generation of

rural leaders and industry experts

Image: New Zealand Young Farmers

Image: New Zealand Young Farmers

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