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13

“Personally, as a boomer, I embrace

change and innovation, and we do

all we can to be the tip of the spear

promoting change. But we can’t do

it alone, and I don’t see significant

change coming until the 30-to-35 year

olds of today start being the power

base of our industry.”

Enduring challenges

Some of the biggest drivers for

change, however, are in areas where

the golf industry has been working

hard for some time.

Dana Lonn, managing director

of the Center for Advanced Turf

Technology at The Toro Company,

says that for over ten years they

have been working on innovation

around three primary issues: water

use efficiency, labor productivity

and environment.

“There’s no doubt in my mind that

water is the number one issue,” says

Lonn. “Look at it on a global scale—

there are seven billion people

on earth today, and that figure is

rapidly growing. There is barely

enough water today for the people

that exist on earth. Where’s the high

quality water going to go? It’ll go to

the people, and the production of

food for people. It has to. So there’s

going to be ongoing pressure to

use less, and also to use water that

people can’t use.”

Lonn explains golf’s water issue

through the analogy of a car’s

fuel tank. “There are two pieces of

information you use to decide when

you are going to put fuel in your car:

how close it is to running out, and

how far you are going to go. You may

be close to empty, but if you’re not

going very far you don’t necessarily

worry about it.”

His team’s efforts are therefore

focused around allowing water in

soil—the golf course’s fuel tank—to

deplete more.

But, Lonn explains, if your fuel gauge

is broken, you’ll keep the tank full.

INNOVATION IN PRACTICE

A community links

A municipal golf course

operated by the city of Hobbs,

New Mexico was operating

inefficiently, facing rising expenses

and falling player numbers.

Andy Staples, ASGCA,

introduced the city to the innovative

sustainable design philosophy of

a ‘Community Links,’ whereby the

golf course would be an asset for

all residents, including non-golfers,

and would use resources efficiently,

particularly important in a region

where water is precious.

In collaboration with the community

and project partners, Staples greatly

improved the existing golf course,

while expanding the facility

Rockwind Community Links

to

attract more kids and families. This

included the integration of walking

trails, picnic areas, expanded

outdoor public-use space, revitalized

beginner golf programs, and a First

Tee junior golf program.

A new nine-hole par-three kids’

course was added, and the

practice facility was expanded.

The new five-acre lake, designed

to retain 14 million gallons of

effluent water, is a feature of

the public-use space near the

clubhouse, benefiting the entire

community, and enticing

residents to take interest

in the game.

For more innovative golf

projects, download

the special edition of

By Design

devoted

to the 2016 Design

Excellence Recognition Program

via

www.asgca.org/by-design .