Forests for People

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activities are being conducted in cooperation with the
private sector.
The secretariat of the committee has proposed project
ideas to explore a variety of activities, including public-
ity campaigns in newspapers, TV broadcasts on forests,
special topics in academic societies, forest photo and art
competitions, a symposium on the protection of water,
and collaboration with environmental forums.
Fostering beautiful forests
The National Movement on Fostering Beautiful Forests
was initiated in Japan in 2007 to promote forests’ multi-
functional roles. The movement has a unique scheme
involving Forest Supporters, who actively engage in
forest-related activities, and there is a secretariat and
a special website ) to support
the scheme. Currently there are about 35,000 Forest
Supporters, including 900 companies and organiza-
tions. In order to promote the use of the Forests 2011
logo mark in Japan, the secretariat of the movement has
revamped its Forest Supporters website with explana-
tions in Japanese regarding logo use.
Thanks to the scheme, by the end of June 2011, 292
Forest Supporters had obtained the logo using the
website. Forest Supporters can use the site to make
announcements about their own Forests 2011 activi-
ties, which gives the committee secretariat a valuable
insight into the attitudes of the private sector.
Badges and t-shirts with the Forests 2011 logo have
been seen as far afield as New York, Jakarta and Phnom
ease of participation for all, as a starting point to reflect the issues
surrounding our forests. In addition to the national theme, prior-
ity areas for communication have been discussed and identified for
domestic and international requirements.
Actions for sustainable forest management worldwide:
• Promote reducing emissions from deforestation and forest
degradation in developing countries (REDD+)
• Support tree-planting activities in developing countries, for
example by non-profit organizations (NPOs)
• Facilitate international communication at various levels, includ-
ing from governments to NPOs and the private sector.
Actions for future generations in Japan:
• Boost efforts to implement the Forest and Forestry Revitalization
Plan
• Support private entities in their efforts to keep forests in good
condition and raise awareness of these efforts
• Promote forest conservation in view of the enrichment of water
resources and the linkage between oceans and forests
• Assist people in actions to conserve forests and biodiversity and
support farmers and foresters who conserve ‘satoyama’ land-
scapes (traditional areas between mountain foothills and arable
land that promote biodiversity) and agricultural fields
• Disseminate knowledge on forests and forest products.
In order for communication or public relations activities to be effec-
tive, it is necessary for the message to match the medium and target
groups for the communication. In the light of the limited resources
in the national Government to promote Forests 2011, some of its
Government officials who took part in the Tokyo Marathon on 27 February 2011 wore Forests 2011 sashes
Image: MAFF