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the Internet in non English-speaking countries. Eventually, an

increased Internet penetration rate in the non English-speaking

countries will follow in the growth of the market by presenting

more opportunities to export the latest technologies.

NLIA also has far-reaching effects on Internet infrastructure

and in other related industries. For instance, NLIA has boosted

e-commerce activities in Korea, which stimulated that country’s

economic growth. In the long run, NLIA will help to develop ICT-

related industries such as software and hardware. NLIA will give

birth to big new enterprises in much the same way as domain

name-related industries have done in the past (e.g. Microsoft,

eBay, Yahoo, Google, Amazon and Hewlett-Packard). This will

present further opportunity to increase the number of Internet

users worldwide. It is therefore in the best interests of govern-

ments around the world to adopt NLIA, to enable national growth

and empowerment.

Preparing for the future with NLIA

Today’s Information Society is rapidly moving towards the IPv6-

based next-generation Internet and ubiquitous environment, further

emphasizing the need for the implementation of the NLIA system.

In the future, when everybody has an IP address and all electronic

equipment is controlled using IP addresses, assigning complex

English domain names to all equipment will be impossible.

Therefore, Netpia’s NLIA system, which allows the free use of ‘real’

offline names, has been catching the public eye as the key alter-

native that will guide users in the Information Society of the future.

NLIA is an Internet address that is easy to remember and

convenient to use. The system has been leading the way to trans-

forming the computer-oriented Internet address system into a

human-oriented one, and which can enable people around the

world in the ubiquitous computing era to use native language

Internet addresses in a convenient manner. The Internet is no

longer a sanctuary for the privileged few, for one particular

language, or for one culture.

Netpia is dedicated to providing user-friendly, intuitive

Internet access through the NLIA system, and takes pride in

being part of the global effort to bridge the digital divide caused

by the language barrier. As Director Houlin Zhao of the ITU

Telecommunication Standardization Sector (ITU-T) stated:

“Innovation like NLIA can certainly introduce greater fuel to

the global ICT services. To enable people to use their own

language to access the Internet is fundamentally an act of

defending human dignity and equality. To promote the NLIA

will eventually contribute to the global efforts to bridge the

digital divide. The world will have to take action to support the

needs of developing countries in this respect. I hope the busi-

ness community will follow Netpia to work on this issue.” NLIA,

which combines real names and cyber identities, will take its

place as a standard in the next generation of the Internet as well

as the ubiquitous age.

Her Royal Highness the Princess Maha Chkri Sirindhorn of Thailand visited Netpia head office (Seoul, Korea, October 2004)

The Turkish Internet Address service has been launched

(Istanbul, Turkey, July 2005)