Digital Reach

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GLOBAL OPERATOR

and a leader of its sector, Maroc

Telecom (MT) has shaped the communications landscape

of Morocco. Today, the company offers fixed and mobile

telephone and Internet services to over nine million customers.

Maroc Telecom is a listed company in Casablanca and Paris.

Its major shareholders are Morocco (34.1 per cent) and Vivendi

Universal Group (51 per cent). In 2004 the company was

floated on the stock exchange and success followed, both with

national and international investors, as well as its ISO 9001

certification. This demonstrated the quality of performance by

the operator and its ability to live up to the most demanding

international standards in terms of management.

Maroc Telecom decided at an early stage to give top priority

to the development of information technologies and telecom-

munications and to narrowing the digital divide.

The company has equipped Morocco with modern and highly

reliable telecommunications networks. This has been possible

due to a sustained investment policy aimed primarily at build-

ing capacities and enhancing coverage. Today, almost all the

population can be reached through the mobile network whereas

the fixed telephone network, which has been totally digitalized,

covers all cities, communes and main localities. This has helped

in opening up remote or land-locked areas. Banking on prox-

imity, Maroc Telecom has developed a very dense commercial

network comprising of 269 agencies, and at the end of 2004,

was backed by more than 30 000 call shops and 15 000 inde-

pendent distributors and retailers, enabling more and more

people to access modern means of telecommunication.

Maroc Telecom has contributed a great deal to democratizing

the telephone by designing cost effective offers that are adapted

to everyone’s requirements. This explains the dramatic devel-

opment of telephone services in Morocco, especially the mobile

phone. The introduction of prepaid services and the substantial

drop in access rates, mobile and fixed networks alike, have

offered all social categories in both urban and rural areas the

possibility of using a means of communication that is adapted

to their way of life. Hence, the telephone is no longer viewed as

a luxury in Morocco, but as an everyday tool that is accessible

A global operator serving the development of ICT

and economic and social growth in Morocco

Maroc Telecom

Internet Cyberspace designed specifically for children in Marrakesh

Photo: Mansouri