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] 182

W

EATHER HAS SIGNIFICANT

and increasing societal and

economic impacts in every country and in almost

every human activity. Weather forecasts allow deci-

sion makers to mitigate some of the impacts of weather and thus

create significant economic value. Understanding the economic

impacts of weather and weather forecasts is critical to National

Meteorological and Hydrological Services (NMHS) efforts to

serve society. It is important therefore to understand the

economic aspects of weather impacts and weather forecasts, in

order to gain a better understanding of several key perspectives:

• The distinction between weather impacts and weather

forecasts

• How to value weather impacts and weather forecasts

• How economic information is important in the decision

making that supports NMHS.

Weather impacts and forecasts

The term, ‘economics of weather

impacts

’ relates to the way in

which different weather conditions change or affect economic

activity and decision making. Weather impacts include the loss

of crops to freezing temperatures, or energy demands that

increase with higher temperatures. The economics of weather

forecasts

relates to how decision makers respond to weather

predictions – for example, protective action in response to

freeze warnings to reduce crop losses, or an investigation into

the extent of energy-cost savings that can be realized with better

one-day temperature forecasts.

The relationship between the economic impact of weather

and the economic value of weather forecasts is neither direct

nor clear. In general though, if weather forecasts are to have

value, decision makers must be able to change their behaviour

in response to weather information. If they cannot make

changes, the forecasts can have no direct value.

Valuing impacts and forecasts

To assess the value of forecasts then, it is necessary to under-

stand the relationships between the impacts of weather, and

the information given in weather forecasts. In addition, it is

important to be aware of how decision makers use that infor-

mation, how decisions change with different forecast

information, and how economic impacts alter with changes in

decision making and behaviour. This leads to the question:

what exactly should be taken into account when we talk about

the value of weather forecasts?

The process of valuation always entails the comparison of

the value in one situation to that in another situation. The valu-

ation of weather forecasts involves comparing two different

levels, qualities or types of weather information, based on the

assumption that all other factors are equal. The diagram below

shows a continuum of weather-information value, beginning

with ‘no information’ and ending with ‘perfect information’.

When speaking of the value of weather information, it is neces-

sary to specify which components of the continuum are being

compared.

Other aspects of the valuation problem include:

• Who is receiving the value (e.g. the users of the infor-

mation)

• The temporal and spatial scales of the valuation study

• The type of information being valued (e.g. all weather

information or just temperature information).

In order to make it possible to estimate economic value, it is

also important to understand the weather forecast and impact

‘value chain’, (represented in the second diagram below).

Although NMHS focus mainly on activities in the ‘weather fore-

cast enterprise’ box, much of the value added or lost occurs in

the ‘communication’ and ‘users and decision making’ boxes.

Economics of weather impacts

and weather forecasts

Jeffrey K. Lazo, National Center for Atmospheric Research, US

Source: Jeffrey K. Lazo

No Information

Climatology

Persistence

1

Current

Information

Improved

Information

Perfect

Information

1

The value of climatology may be higher or lower than persistence but is shown as lower for the current purposes

Continuum of weather-information value