[
] 181
E
nsuring
W
ork
-F
amily
B
alance
it feasible for working parents to spend adequate time at
home and provide the necessary care and supervision to
their children, family-friendly policies can reduce infant
and child morbidity and mortality; encourage longer
breastfeeding duration; and make a difference in chil-
dren’s academic achievement, behaviour and general
development. The ILO,
7
on the other hand, has high-
lighted benefits for society, including reduced poverty
as parents in low-income families are able to participate
in income-generating activities; improved employment
and occupation equities between men and women; and
improved family and marital relationships. For employ-
ers, the literature is abundant with evidence showing that
family-friendly policies are linked to job engagement, satis-
faction, retention and better health for employees; reduced
absenteeism and lateness; higher motivation, performance,
and hence productivity of employees; and enhanced capac-
ity to attract a broader range of candidates that can create
and maintain a competitive and innovative edge, contribut-
ing to improved competitiveness.
The literature on work-family conflict and work-family
balance has, however, several noteworthy limitations that
require the attention of scholars and policymakers in the
area. These include a biased focus on western countries;
very little has been done in the developing regions of the
world. An often-advanced notion for this is that developed
and developing countries differ in the degree of impor-
tance attached to work and family and the extent to which
they perceive them to be incompatible.
8
That is, while
westerners typically perceive time spent at work as time
spent fulfilling personal ambition, in developing societies
people value work as a means of supporting the family and
improving family welfare,
9
and hence are less likely to view
the demands of work as a challenge. Another assumption
is that the extended family – which is the main famil-
ial system in many developing societies – has a strong
traditional culture of intergenerational support where
grandparents, aunts and other relatives are counted on to
provide childcare support.
10
There is also a biased focus
on women which might be understood against the socio-
cultural relations that, in many countries, relegate unpaid
family responsibilities to women, as well as the social poli-
cies’ historical disregard of men’s contribution to family
life. Children, specifically those of preschool age are
another specific target group due largely to the increased
proportion of single-parent households which means that
children are less likely to have other adult carers from
within the family.
However, given the prevailing socioeconomic and demo-
graphic changes that underlie much work-family conflict, it
is imperative for the post-2014 research and policy agenda
in this area to disregard outdated notions of the family and
the availability of its support. Instead, it must take into
account the changed nature of families and workplaces by
the following means.
It is important to recognize that workers in developing
countries face the same challenges as those in the west. It
is noteworthy that developing countries are experiencing
similar socioeconomic and demographic changes as devel-
oped countries. Thus, workers in these countries face the
same challenges of reconciling work and family demands
as their counterparts in the west. Despite this, develop-
ing countries have not been a visible part of the global
work-family research agenda, resulting in a paucity of
information regarding the work-family situation in these
countries. This calls for the development and execution of
a research agenda aimed at acquiring an information base
for understanding the antecedents of work-family conflict
and balance in these countries; their impact on individu-
als and societies; and plausible context-relevant strategies
and policies for achieving work-family balance. In execut-
ing this agenda it will also be worthwhile for scholars and
policymakers in developing countries to establish partner-
ships with regional and international networks for research
and information exchange on current work-family balance
policy options, experiences and best practices. In addition
to responding to the increasing calls for more cross-
cultural research on the subject, this research agenda will
be imperative for documenting valuable lessons on suitable
approaches to address the varying needs of employees given
the globalization of the world economy, where managers
around the world are increasingly confronted with real and
virtual employees and teams with diverse cultural and soci-
odemographic backgrounds.
11
The focus on children needs to be extended to include
school-aged children, as arranging care for this group of chil-
dren presents another difficult set of challenges for working
parents. Although the time a child spends in school provides
a supervised environment for a significant number of hours
each day while parents work, many families experience
gaps between parental work hours and after-school hours.
12
Several studies have documented the negative outcomes that
result when children are unsupervised after school, such as
involvement in high risk behaviour and criminal activities,
increased risk of physical injury, emotional harm and poor
Common examples of alternative work schedules
Flexi-time
– the employee is required to be at the workplace
during specified hours or the ‘core’ hours; all other hours are flexibly
scheduled to work a prescribed number of hours per pay period.
Compressed work week –
employees work longer hours each day
but fewer days a week.
Telecommuting
– employees work out of their homes or at
a satellite work site instead of in the office; they are usually
connected to the office by computer and/or telephone.
Job sharing
– two or more workers share the duties of one full-
time job, each working part-time; or two or more workers who have
unrelated part-time assignments share the same budget line
Part-time employment
– can refer to portions of days, weeks,
months or years worked by temporary or permanent workers.
Voluntary reduced work time
– employees reduce their work time
and salary by a specified amount (usually between 5 per cent and
50 per cent) for a specific period (6-12 months) or permanently
while retaining benefits and seniority on a prorated basis.
17




